Five Ways to Introduce Ripples to your Customers
Congratulations! You’re the proud new owner of a Ripple Maker. You’ve had your onboarding call, selected your favorite designs on the Ripple Maker and maybe even created some of your own. But now what?
Ready to start branding drinks?
Here are some easy ways for you to introduce Ripples to your customers:
1. Serve special foam-topped drinks
Creating specialty foam-topped drinks with a print curated by you and your team is a fantastic way to introduce Ripples foam printer to your community. We’ve seen green matcha lattes featuring glow-in-the-dark alien prints at a Gaming Cafe, delicious seasonal drinks like lavender lattes topped with lavender prints (color and design, and pumpkin spice lattes topped with pumpkin. One of the most adorable options are these amazing lattes from the Sunshine Aquarium in Japan.
2. Curate your own design menu board
Giving your customers a menu board lets you maintain a fully curated look and feel for your offerings while still offering your customers a customizable experience that lets them engage in the process. It’s also an easy way for you to create a “design menu” that’s perfectly aligned for your venue and local culture. Pro tip: rotate your designs frequently (the gallery has thousands of options) to give your customers a reason to keep coming back.
3. Put out table tents with your WebApp QR code
A picture’s worth a thousand words, and the Ripples experience is something you have to see to believe, so table tents are a fantastic way to introduce the Ripples experience to your customers. The QR code will lead to your customizable WebApp* so customers can select or upload the image of their choice. All in seconds.
As an added bonus, adding a logo frame to every drink will help spread the word about your venue with every social share.
*Content package required to have your own branding
4. Add pictures and instructions to your menu
The Birderie Winghouse and Bar has said that Ripples is their marketing, constantly bringing new people through the door, and that everyone is amazed. One way they ensure that each customer is introduced to the Ripples platform is by including a full page feature in their menu.
Red Maple Cafe’s claim to fame is their “Celebralattes,” with 45 different custom flavors matched to pop culture icons. This LA eatery has been serving Ripples-topped lattes since day one to fans and celebs alike.
5. Showcase video on social media 🎥
The examples above are all great ways to introduce Ripples to customers when their already in your shop, but sharing a video on Instagram, TikTok, and YouTube way is your best way to showcase your Ripple Maker. And for social, we know that people are more engaging that brands, so highlight a barista or a bartender (like Cafe Lola does, below) or recruit a local influencer to post on your behalf.
No budget for someone that does this kind of thing for a living? Even better!
Nano influencers — accounts with just a couple hundred or thousand followers — have proven to be most effective for local F&B marketing because they’re hyperlocal, have higher engagement rates, and their recommendations feel more trustworthy and personalized than the big accounts.
Conclusion
These easy introduction techniques will help your baristas and bartenders showcase the Ripples Platform without getting bogged down with explanations at busy times or telling you at the end of the night “well, no one asked for it so…” because introducing Ripples to your establishment isn’t a gimmick.
Ripples is a way to create a connection, it’s about creating a connection, whether drawing new customers through your doors or enchanting regulars (and encouraging second rounds) with a personal touch. We can raise a glass to that.