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  4. 6 Social Media Best Practice Tactics in 2023

6 Social Media Best Practice Tactics in 2023

Ripples Customers are Great at This

No matter which industry they come from, Ripples customers have mastered self-promotion. Here are six more ways Ripples-enabled shops are using the latest social media trends and more especially, food and beverage trends, and tactics to increase connections and social media reach while bringing more people through their doors.

1. Create Videos with Trending Audio

If you’re looking for more engagement on your TikTok videos and Instagram Reels using trending audio can be a key tactic to adopt. Selecting a sound or song is growing in popularity means your content has a better chance of getting picked up by the algorithm and getting seen by a wider audience.

Blush Cafe in Barbados brought Adam Ulanicki’s song Airplanes to life

Use this tactic
When you create a Reel, Instagram will suggest trending sounds to use. Tap See More near the top of the screen and you’ll get suggestions of several trending audio files. Or, scroll through Reels and look for repetition to see what’s trending at the moment, and use that song to inspire your next piece of content.

2. Purpose-Driven Marketing – Win Hearts and Customers While Supporting a Good Cause

Purpose-Driven Marketing, or Cause Marketing, is a win-win strategy for small businesses. Partnering with a nonprofit organization to support a meaningful cause can strengthen your brand’s reputation and while doing good for your community. The shared values between your business and the nonprofit can resonate with your audience, creating an emotional connection that drives engagement and customer loyalty. Sharing this initiative on social media can attract a broader audience who aligns with the cause, and it’s an excellent way to showcase your business’s commitment to making a positive impact.

View this post on Instagram

A post shared by Red Maple (@redmaplela)

Red Maple partnered with the Pink Journey Foundation

Use this tactic
The first and most important thing is to find an organization that matters to you and your team. What cause are you passionate about and would be excited to support? Reach out and see how you can work together to amplify their efforts or to raise money for the mission. It will likely be easiest, at least for your first foray into cause marketing, to jump on an existing campaign for the organization, so that you can share the messaging and content (with your own spin) that the non-profit is already crafting.

Otherwise, think of creating a campaign around a significant date, like a Green Campaign around Earth Day or a Men’s Health Campaign in November. (Quick heads up, I’m writing this the second week of October – there are so many mustaches coming from our content team for Movember. It’s going to be great)

3. Turn Every Customer into an Influencer with Beautiful, Personal, Shareable Content

Whether  you’re a coffee shop owner in Hawaii and sneak a picture of a customer’s puppy to print on his latte, or you’re a cosmetic dermatologist to the stars and greet each patient with a personalized drink at the start of their appointment, adding a custom touch to your drink prints is a surefire way to turn your visitors into your own army of influencers – extra points, of course, if they’re already the world’s biggest influencer.

Kim Kardashian makes a visit in Beverly Hills

Use this tactic
Don’t think this tactic applies to you because you’re just a friendly neighborhood eatery? According to a Harvard Business School Study customers that develop an emotional connection with a restaurant spend 27% more, and according to to MGH Surveys 50% of US Diners have tried a new restaurant after seeing it on social media. Creating moments of connection with your customers, and encouraging them to tag you or share your hashtags when they post, can have a huge impact on your bottom line (and if Kim or Kylie shows up you’ll know exactly what to do). 

Bonus Tip
Notice above that @simonourianmd1 regrammed Kim Kardashian’s story post as a reel, extending the impact beyond the original 24 hours and earning more than 350k more views (and counting)

4. Celebrate social media-friendly “micro holidays”

Micro holidays are those not-quite-real holidays like Sisters Day or National Emoji Day. Many people call these days “social media holidays” because they’re so popular in Instagram, Facebook, and TikTok. It’s a great opportunity for you to round out your social media calendar, connect with customers, and encourage engagement.

International Dog Day is August 26th!

5. Showcase your specialty drinks

Our research has shown that at two equivalent venues with the same foam-topped cocktails or cocktail foam art, sales for the item are up to 60% higher at the Ripples-enabled shop. 

Whether you’re promoting a liquor brand partnership or or a pumpkin cold brew cocktail for spooky season, a time-limited Ripples-topped specialty cocktail could be just the thing to drive new people to your door.

A perfect way to promote your partnerships

6. Just film what you do

You and your team are amazing. Don’t overthink it, just turn on your phone camera, capture the moment, and give everyone a reason to join you in person next time. Don’t worry about being perfect – authenticity builds trust. Let everyone see exactly what they can expect.

I want to move to the UK so I can hire them for a party

Whether you’re looking to increase your reach, build brand loyalty, or increase sales, incorporating these tactics into your social media marketing plan – especially when paired with your Ripple Maker drink printer – can help your business thrive.

Stephanie Morrison
Stephanie Morrison - October 12, 2023