Make Your Restaurant Stand Out on Valentine’s Day with Ripples
Valentine’s Day is big business in the restaurant industry. The stakes are high, especially if you’re counting on a strong night to help you bounce back from a slow start to 2025. Research shows it’s the second-busiest night of the year with 32% of consumers planning a special night out, and the average check size increasing by 14%.
But not only is it crucial to succeed, but guests are trusting you with their hopes, dreams, and high expectations for the perfect romantic evening. And not to mention that every other restaurant in town will be running their own special promotion.
So how can you set yourself apart, get people in the door, and offer an unforgettable experience for your guests? Without completely overwhelming or annoying your waitstaff?
Ripples to the rescue.
Personalized Drinks for a Memorable Night
Valentine’s Day is all about making people feel special, and with Ripples you can deliver a truly personalized touch. Print customer-submitted photos, love notes, or even a proposal onto drinks or desserts.
Imagine someone surprising their date with their first photo together, or a screenshot of the three a.m. webchat when he knew he’d found the one. It’s a meaningful, share-worthy moment they’ll never forget.
And it’s more than a novelty – facilitating moments like this creates a connection that will keep your guests coming back for more, and turn Valentine’s Day patrons into regulars.
Effortless for Your Team, Even on ‘Rookie Night’
If you’re reading this you’re likely at least restaurant-industry adjacent, so you can understand why restaurant servers half-jokingly call Valentine’s Day “rookie night.” It attracts a large number of people who don’t regularly dine out, and can create a chaotic atmosphere for staff in the face of high expectations and high customer volume.
But not only does the Ripple Maker drink printer provide an experience you can’t get at home, with its intuitive touchscreen, self-rising tray, and 10 second print time, your staff will be experts minutes.
Mixologist and Consultant Mia Mastroianni reports, “from a bartender’s perspective, this machine is super simple. It is efficient, it is clean and it is fast.” And for the restaurant’s bottom line? “The return on investment for having one of these machines in a bar is astronomical.”
Increase Check Sizes With Specialty Printed Cocktails
Your cocktail sales could see an uptick of 96% on Valentine’s Day, and creating a signature drink topped with printed cocktail art that matches the theme – like hearts or Cupid – can extend the romantic ambience of the night. Add a slight upcharge to include a guest-designed piece of art and your customers will be clamoring for this specialty drink.
Rodrigo Leme, Business Development Manager at Dante NYC, calls their signature Ripples cocktail “a phenomenon.” He told us, “Once you serve one, you’re going to sell another ten while the server walks from the bar to the table.” His customers can’t get enough and neither will yours.
“This is my marketing.”
Ripples-topped drinks are a perfect opportunity to subtly share your Valentine’s Day menu and offers with your customers. And when your customers share their own photos from your restaurant you’ll get even more people through the door. But don’t take our work for it.
George Massouras is the owner of Birdhouse Wingerie and Bar.
“The Ripple Maker attracts new customers to our restaurant every day, and people always share and tag Birdhouse with a photo of their drink on social media. And it gives them a reason to return. Customers want to show Ripples prints to their friends, or they want to get one of their own photos printed on a drink. It’s the perfect way to elevate and customize their dining experience.”
Adding Ripples to your toolkit is a proven strategy to drive organic marketing through user-generated content. Customer posts sharing their personalized drinks creates buzz for your venue, attracting new diners and strengthening your brand presence.
Extend the Love Beyond February 14th
Don’t limit your promotions to couples or Valentine’s night alone. If you extend your themed menu and promotions to the weekend before or after February 14, more customers will get the chance to experience your unique offerings. And don’t forget about the 47% of people who say they aren’t celebrating this year. Ripples makes it easy to create custom experiences for your entire customer base. Host a Galentine’s Day event (ladies celebrating ladies) or use your Ripple Maker to serve up personalized content that shows appreciation for your single customers.
Ripples Can Help You Set Yourself Apart This Valentine’s Day And Every Day
Every restaurant in town will be vying for diners’ attention this Valentine’s Day, but Ripples gives you the tools to stand out. With personalized drink art, effortless usability, specialty menu options, and organic social media marketing, you’ll create an unforgettable night for your guests and keep your team running smoothly.
Make this Valentine’s Day your most memorable yet. Explore Ripples and see how it can transform your restaurant’s experience.