Social Media Content Ideas
Ripples customers – from artists to mixologists to coffee shops – create inspiring, engaging, and converting social media content every day.
Here are seven ways to put your Ripples content to work for your brand:
1. Promote Your In-House Events
Let your customers know it’s theme night with eye-catching and on-topic quotes and pictures.
The Blue Door in Midland, TX created a reel with a movie quote and photos to promote their Mean Girls Trivia night.
2. Promote a Special Holiday Offer
Your customers probably look for something special for Valentine’s Day every year. Big Baby Rolls in Tulsa, OK posted this fantastic upgrade on a run-of-the-mill candy heart.
3. Unveil a New Menu Item
You wouldn’t be here if you didn’t create fantastic beverages and have a flair for presentation. With their handcrafted syrups, layered drinks, and a dusting of lavender on the rim of the glass, Café Georgetown in Washington D.C. has an absolute winner of a seasonal menu item.
Now, top that drink with a vibrant Chameleon print design, and add some trending audio, and let your customer know that this is the drink to try for the summer season.
“It became viral online, mostly on Instagram … everyone wanted to have that experience.”
-Sena Cundioglu, Marketing Manager, Café Georgetown
4. Put your own Twist on a Trend
Rudy Willingham is an amazing artist, and he works in countless mediums. And lucky for us, coffee is one of them. This recreation of a Taylor Swift song is truly epic, and inspiring.
Is one of your customers a known Swiftie? Surprise them with a lyric or a picture on their next latte. They’ll be super excited and sure to share on their social platforms.
Which brings us to…
5. Regramm User-Generated Content
An easy way to boost your social reach and engagement is to comment, like, and share on content your customers are already creating and tagging you in. Guinness has mastered the art of branding with Ripples-printed drinks, coining the special hashtag #stoutie for Selfies on a Guinness, and adding their logo to every printed drink. (If you have an Enhanced Subscription plan you can do this as well).
6. Promote A Vibe
What type of atmosphere have you created at your venue or when you’re hired for an event?
A ten second video can say more than 10,000 words. This video from HAMOZEG makes me want to immediately look up flights so I can find myself a beach party.
7. Puppies
The first photo ever posted to Instagram was of a dog near a taco stand. And as a much as the platform has changed over the years, puppy content remains popular. Take advantage of any adorable sidewalk visitors and exploit their cuteness for views and likes.
We chose eye-catching examples that highlight the amazing work our customers are already doing, and Ripples is the cherry on top. Any one of these ideas should be easy to implement in order to highlight all the reasons your customers love your business while inviting current and future customers to connect with you before, during, and after their visit. Did we miss your favorite social media content tactic? Tag us (we’re @drinkripples) in your next social media post and we may highlight you in a future article.
Cheers!