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The Essentials of Coffee Branding

Creating an Inviting Visual Identity

In a saturated coffee market, having a distinct visual brand identity is crucial for standing out from the competition. It not only helps build recognition and familiarity but also fosters a connection with customers, leading to word-of-mouth marketing and customer loyalty. If you’re here, you’ve most likely already established your logo, brand colors, and decor; it’s time to extend your visual identity to your coffee drinks. Here are 7ntips for cohesive coffee branding that will leave a lasting impression on your customers.

7 Tips for Cohesive Coffee Branding

1. Signature Recipes

Cafe Georgetown has put themselves on the map with a rotating selection of signature lattes, crafted with their unique house-made syrups. Customers eagerly anticipate each new seasonal drink, creating a sense of excitement and prompting them to return again and again  to sample these eye-catching and delicious creations. The ability to consistently introduce new signature drinks not only keeps customers engaged but also generates buzz and encourages social media shares.

2. Logo’d Cups and Drink Sleeves

Carrera Cafe takes branding to the next level by serving every latte in logo-branded cups or drink sleeves. This simple yet effective strategy transforms every to-go order into a walking advertisement, sparking conversations and generating organic social media reach. Customers become brand ambassadors as they proudly share their coffee experience with their networks, spreading awareness and attracting new patrons.

3. Creative Garnishes and Toppings

Cafe Lola’s Mermaid Hot Chocolate captivates customers with its enchanting presentation. Topped with shimmering 24k gold and adorned with a whimsical mermaid tail, this indulgent beverage appeals not only to taste buds but also to the imagination. By infusing creativity into their garnishes and toppings, coffee establishments can create Instagrammable moments that resonate with customers.

4. Themed Drinks

Red Maple Cafe is the official home of the #celebrallates (hashtag there’s) Consistency across various coffee creations reinforces brand association and enhances the overall experience.  They’ve even had a few titular (foam-top-ular?) customers stop by the cafe to have the exclusive #celebralatte experience themselves. With this versatile offer, anyone can drop by and enjoy a #celebrallate topped with their favorite celeb.

5. Brand Colors

From the teacups to to the china to the (branded) table, everything at Pink Dot Cafe is pretty in pink. And Pink Dot Cafe carries this right down to the drinks.  By incorporating their brand’s signature color into the foam design, they create a visual identity that is instantly recognizable and memorable. 

6. Logo Coffee

One of the easiest ways to put your branded coffee front and center is to add your logo to the top of every drink for a consistent, professional coffee visual identity.

The best way to create  a visual identity for your coffee brand

7. Top off your drink with a Ripples print

You knew this one was coming. In addition to all the tips we shared above, every single one of these coffee shops use the Ripple Maker foam printer to print logos, selfies, and messages on top of each drink, but of course, Ripples works best when the foam printer is part of a cohesive brand story and visual identity. 

These Ripples customers are experts at visual branding on their drinks and across their entire venues – using everything from cups to floor tiles to printed coffees to create a professional, inviting, cohesive guest experience that makes their customers come back again and again.

Stephanie Morrison
Stephanie Morrison - June 30, 2023