Year in Review: Sports

Sporting events like EUROS 2024, the US Open, and of course the Olympics, and partnerships with athletes and influencers, were a key way brands and businesses captured attention and found new fans in 2024.

Sports fans and athletes alike make emotional connections with their teams, players, and with the brands that facilitate an experience for them around their passion.

Here are a few ways brands big and small maximized their impact on sport fans worldwide with the power of Ripples in 2024.

1. Partners in Excellence

We started our tennis journey with Lavazza all the way back in 2016, serving up caffeinated creations to the queue at Wimbledon, and we’re honored to still be a part of Lavazza’s journey as the official partner of great tennis around the globe.

2024 saw this iconic brand serving up lattes and an immersive on-site experience at Grand Slam tournaments including the US Open, Wimbledon, Mutua Madrid and Roland-Garros, all with the power of Ripples behind their pour.

2 Serving up Coffee InStyle

When you’re launching a new magazine, every image, cover model, and message need to be on point.

Luckily, for the launch party and meet and greet to celebrate Pamela Reif’s cover story in Instyle Sport Espressomobil was on hand to serve up custom lattes to every fitness fan.

3. No Scotland No Party

With Ripples, it’s a fast process to upload your own designs to be printed on a coffee or cocktail. This is particularly important when something meaningful and viral happens in your community – join any trend in minutes!

“Vivi & Co in Glasgow did just that with “No Scotland No Party” lattes. This unofficial anthem was written by musician Nick Morgan to mark the Scottish football team’s qualification for the UEFA 2024 European Championship.

Talking on this slogan and featuring local players VIVI & Co were able to use their drinks to join in on the excitement around the Euros.

4. Guinness’s First Global Football Partnership

Long associated with International Rugby, 2024 marked Gunness’s first official foray into the world of International Football (soccer).

And what better way to announce a 4-year partnership as the Premier League’s Official Beer than a drink print on that beer?

5. Organic Brand Reach in the Olympic Village

As the official coffee sponsor of the 2024 Olympic Games, Costa Coffee had a unique opportunity to engage with athletes in the Olympic Village, and they used Ripples to brew up an unforgettable interactive experience.

Word of their customizable cappuccinos spread across the village and extended online. Several posts from Olympians got more than 1 million views apiece.

And with Costa’s logo printed alongside every selfie or pet portrait, the brand received their well-earned recognition from the activation.

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